Why Creating Great Content Is The Only Online Marketing Strategy You Need To Follow

When you hear the words “online marketing”, what comes to your mind? Social Media? Facebook? Search engine optimization? Blogging? WordPress? Or maybe you think about online advertising, pay-per-clicks, and search engine marketing. I believe there is one word that everyone thinks about when they hear the term “online marketing”, and that word is “difficult.” Online marketing is difficult.

Have you ever talked to a marketing guru about online marketing? Don’t they all give the same, vague, generalized advice when it comes to online marketing? First, they tell you to hire a SEO firm, then they tell you to blog, then they tell you to use social media, and after you’ve done all of this, they tell you that you’ll start receiving traffic to your website. Every marketing guru says the exact same thing, and the advice is always vague. Even the in-depth advice about online marketing is vague. Have you ever read an article about online marketing? Try this when you have some free time. Research “online marketing strategies” on Google and click on and read some of the articles. You don’t have to look past the first page on Google. Just read some of the top articles that Google returns. This is a compare and contrast exercise. Once you complete this, you’ll realize that all these articles sound the same. The first paragraph gives you a brief overview of what online marketing is and why it is so important. Then the list starts. Now after you’ve completed this exercise, you probably realize that the titles of the article all have something in common; they’re all formatted as a top-ten list. They all look like this: “7 Online Marketing Facebook Strategies to Increase your Fan Base.” Now, this isn’t problem. I like the top-ten list format. It makes the article more appealing to the reader. What I don’t like about majority of these articles is that almost everyone’s top-ten list is the same. They all give the same online marketing strategies and advice. I mean c’mon; these are the experts! These are professional writers, writing for some of the biggest companies in the world. Why do majority of the articles sound the same? Because again, online marketing is difficult! No one likes to be wrong or give bad advice. The writers are just writing the same vague, generalized advice that the marketing gurus say. I could go on-and-on, especially when it comes to online marketing workshops, but I’m not going to; I think you’ve gotten the point by now.

In this article, I’m going to attempt to do something that’s rarely done. I’m going to attempt to give you original and effective advice about online marketing. I’m going to be completely honest. I will not give you outdated strategies that do not work just to make my article longer. These strategies will work. How do I know? Because, I run a company and they’re currently working for me. I have experience in this area and I’ve made many mistakes in online marketing, so I know what works and what doesn’t work. So, without further ado, here are my online marketing strategies that will definitely help your business gain more exposure online.

Online marketing is all about the kind of content you’re creating. First of all, the best online marketing strategy is creating content. Hands down! Sure, Facebook likes, retweets and social media shares on other popular social media sites like Pinterest, Instagram, and Reddit are cool, but do they really increase profits for a business? Think about it, how many times do you patronize a business because you liked their Facebook post? Exactly. I believe social media is very powerful but only works if you have great content. Content can be anything. It can be from a very nicely written article to a fashionable t-shirt with a clever phrase on the front. Content can really be anything. I believe majority of the businesses out there think that just posting a catchy post on Facebook along-side an eye-catching photo will increase their consumer base and ultimately their profits. This just isn’t true. If online marketing were that easy, everyone, including the average person would be an expert at online marketing. Anything in this world worth having takes hard work and time; the results from an effective online marketing campaign are no different. Creating great content isn’t easy; however, when you do create great content, there are so many resources at your disposal that could potentially help that content become viral. Have you ever saw a video on Facebook or YouTube that has hundreds of shares and thousands of likes? The reason that video went viral is because of the content. The average person isn’t a marketing guru and doesn’t have a social media budget; all they have is their imagination. That’s all you need to create great content.

So, now that we’ve established that creating great content is the best online marketing strategy, I’m going to show you how to create great content. As I stated earlier, creating great, viral worthy content isn’t easy. However, there are so many resources to help that content go viral; creating the content is really the only hard part. Creating great content requires research. You have to think about what’s trending in the world. Too many marketing gurus think that the only thing that can go viral is a funny YouTube video and that’s just not true. If you’re not funny, don’t try to be funny. You don’t have to be funny. Play to your strengths. You just have to be creative, persistent, and use your imagination. There are a lot of things that are trending in the world. Pick one. Create content about a subject that’s important to you. The more important it is to you, more than likely, the better the content will be. The next step is to create the content using a media that’s popular. There is a reason why videos are more likely to go viral than an article. A great article can go viral, but it will definitely take longer. People enjoy videos more; there’s no reading involved in watching a video. Your video doesn’t have to be aesthetically appealing and you don’t have to be an expert in video editing; it just has to be interesting. And don’t worry, you can always learn about video editing and special effects while making the video; it’s not exactly rocket science, it just takes a little practice. The next step in creating great, viral worthy content is relating that content back to your business. This might be the hardest part, but, if done correctly, is a game-changer. The ultimate goal is conversions, however, why do you need to convert people through the content? That’s the mistake that many marketing gurus make. Great content may not raise your profits right away, but it’s not supposed to. The purpose of content marketing is to raise awareness of your business. The profit gains will come in the future, not immediately. As long as the content relates back to your business (in some kind of way), you’re good. The next step in writing great content is your content has to solve a problem. Consumers have problems, even if that problem is ignorance, meaning, not knowing enough about a particular subject. Great content solves problems and enlightens consumers. That’s why great content goes viral. Consumers share things that they’ve recently learned because everyone has the inner-urge to help someone else in need.

So, let’s recap. The best online marketing strategy is creating great content. There are five steps to creating great content:

  1. Pick a topic that’s trending
  2. Use a popular medium to create the content (i.e. WordPress)
  3. Relate the content back to your business
  4. Make sure the content solves a problem or enlightens consumers about a particular subject.
  5. The last and easiest step in this process is to share the content, everywhere.

When sharing the content, use every avenue you can think of. Social Media, Blog, YouTube, PR, press releases, etc. Don’t be stingy. Great content is meant to be shared with the world. See, I told you I’d give you advice that actually works. Stop worrying about all that other stuff, like building backlinks using automated software. Google hates that anyway, but that’s another subject for another day. Take care!

Allen Screen

-Content Creator and Online Marketing Director for PayPanther.com

Online Marketing Success in 2013

Online Marketing Success Requires Key Elements

As the years go by the online marketing world grows tremendously and there is an increasing number of people who want to get into online marketing. But in most cases some people really don’t even know what that means or what it takes. There are so many things that go under the overall online marketing tree that if you spoke to a hundred different “Internet Marketers” and asked them what they do, you would probably get a hundred different answers. Most of us have a hard time even trying to explain what it is we do to inquiring minds.

In it’s definition, online marketing is the provision and promotion of products and services online. It merges the creative and technical aspects of marketing: design, development, advertising and sales. Since the beginning of the internet and search engines, internet usage has rapidly and steadily increased since the 80s/90s. The daily usual number of internet searches has increased a lot from just under 10,000 in the late 90s to well over 4 billion in the past year. That tally’s up to more than a trillion internet searches a year with just Google by itself!

People are not just doing informative searches, but searches for products/services too. This means that the majority of consumers find out about the products and businesses they buy and do business with mainly through the internet. However, most search engine users usually only focus on the first page of search results – typically the top five results. Considering that more and more business is conducted online every year, it means that competition for these positions has grown and that they have major value to savvy business owners. It has come to the point where competition in local, national or international markets requires a consistent strong online presence. Gaining and maintaining a position on the first page of SERPs (search engine results pages) influence people to trust the solidity, dexterity and genuineness of your business/service.

Online Marketing Success is composed of a number different things like seo, ppc, social media, and online public relations are just a few of them. All of these strategies, when implemented properly and effectively, work in unison to boost website visibility with the ultimate goal of increasing conversions. Conversion is the result you want for a visitor to your website to make a purchase, phone call, download, complete a form etc.. It is whatever result based goal you have set for your website.

So, in this post I am going to give you some information and insight about some of the typical things you would need to learn and do if you were to start your own online marketing business.

Here are just some of the things you should learn and master to become good at online marketing…

SEO
SEO (Search Engine Optimization) will give you long term with the goal to increase popularity,visibility, authority, relevance and in result more conversions. SEO could be a whole course by itself. There are plenty of ebooks, blogs, courses and websites dedicated mainly to SEO training. It is extremely important and a huge part of what most advertising & marketing specialists do in their regular daily routine. There are thousands of internet marketers who spend literally day after day doing SEO and nothing else. It can take a long time to master the process/perfect the different techniques out there. Also, it is always changing, so staying on top of it all can be really exhausting. Every good internet marketer can have SEO as their main specialty and still be learning something new almost every day.

Part of SEO is the development of a website’s content and structure. The most important thing to remember when conducting this is to write and build a website for users, not search engines. It is the main goal of a search engine is to show it’s users relevant results. Their technology is always advancing and has become much better at recognizing low quality websites were the sole purpose is to get hits and be manipulative then penalize them. This means that the difficulty with which a website is controlled and the quality of its content are important factors in obtaining visibility on the major search engines.

Web Design
Before you start advertising & marketing anything on the internet or build an online marketing business, you need to have a website of some sort. There are plenty of tools and resources available (such as Word Press) that will help build a site for you. However, it still takes time to learn how to use those tools and actually get a site built the way you want it. Even the most rookie friendly systems have a learning curve and can take some time to set up. Then, you must learn some coding in order to make changes in certain places and customize your site beyond the basic themes/templates that site builders include.

And don’t forget about DNS settings, domain registrations, settings tweaks, system installs, content uploads etc.. Those things also take time to do and require you to learn how to do them. There’s a lot that goes into building a website and it’s just one part of being an online marketing pro.

Writing Content
This is one thing that can take up a LOT of time in the daily routine of just about most internet marketer. Content is king in the world of advertising & marketing. You need it for just about everything you do. It doesn’t matter if you are constructing a static site, updating a blog, marketing sites, writing articles, responding to emails, sending out your newsletter, replying to comments, participating in forums, copy writing, and so on… You will be writing and writing some more. It’s all about content in the internet world so get ready to wear out many keyboards on your computer!

Blogging
The Internet has without a doubt moved towards blogs in the past couple of years and will likely continue to do so until they are the predominant force in the online world. Blogging is a very essential part of online marketing in a lot ways. Depending on your business standards, it can really be very vital to success online. It is good for making a brand for yourself, getting your content out to the internet, helping to spread your brand, building up a following, or you can make money from your blog only. Some marketers solely earn their whole incomes off of blogging. Although, in most cases, they are typically know as a blogger.

Social Media Marketing
I know you might have accounts with Pinterest, Facebook, LinkedIn, Twitter,, Google Plus, and possibly a few others. If you don’t then you certainly know someone close to you who does. Well, a typical internet marketer will have all of those profiles plus another 10 or 20 or more accounts on other social media sites that they have to manage.

Think about how much time you spend on those sites every day. It’s not hard for an hour or more to pass without even noticing it. And you are only using them to keep up with family, friends, and what’s go ing on around town. Internet marketers do all of that plus use them to network with business associates and prospects, keep up on our industry, spread the word about our content, and for other marketing reasons.

Being a social media consultant and doing all the social media marketing and updating for companies is something many people do as a full time business. It can take up a lot of time, but some how online marketing pro have to squeeze it into their daily routine along with about a thousand different things.

Pay Per Click
When you search something on Google you will notice there are usually some ads at the top above the organic rankings and a tower of them on the right side next to the organic results. They look a lot like the regular results but are slightly different. PPC are paid ads that show through Google AdWords. When somebody says PPC ads this is what they are referring to, even though there are technically many different forms of PPC. An individual bids on specific keywords in order to get an ad displayed and then they pay for every click they get on the ad.

This method is very popular with online marketers and other businesses that sell products or services online. The keyword research, set up, and management takes a lot of time, effort and skill. You can waste a lot of money if you just throw up your ad and let it go. Top PPC pro’s can spend several years testing, tweaking and learning their systems in order to master Adwords and make their campaigns the most profitable.

Email Marketing
Email marketing is simply building up a list of email subscribers, creating a trust worth relationship with people so they join your list, sending them good useful content/resources, keeping them updated on the latest news in the niche they are interested in or about your business, and sending all sorts of other information. One popular saying in the IM world is, “the money is in the list” and there is a lot of truth to that. But it can be a little difficult to build a profitable list and as an online marketer you might be spending a lot of time perfecting this skill.

Product Creation
Product creation is a huge thing that online marketer’s do is create information products such as ebooks, along with business services, SEO, membership sites, marketing tools, and so on. This stuff can take a long time to develop depending on what it is. Almost every website or web based service you use, or ebook you read, were created by some sort of online marketing expert in one way or another.

Videos
A huge part of Online Marketing Success nowadays is video production. I remember that back in 2003 this wasn’t really a big deal at all. There were very few people doing them in those days. But video marketing has exploded in the past few years and will only continue to grow into the future. Videos can be instructive, funny, informational with the intent of maybe going viral, or made for advertising purposes. Whatever the reasons for videos, the fact is they are a part of running an online marketing business now and they can take a lot of work to do.

Because of the rapid increase in the use of the internet to find all kinds of products, services, organizations and tools, a advertising & marketing strategy centered around the internet is the modern way to advertise or promote what you have to offer. Online marketing is also the best form of marketing because it actually offers a way to track and analyze data. This means that your strategies can be tested, created, retested, refined and revised so that your site is designed to get the most conversions as it can possibly get.

Alright in conclusion, as I said, those are just SOME of the main things you will be doing regularly with online marketing. There’s a lot more that you will surely be doing on a daily, weekly, monthly, and yearly basis. I only scratched the surface of what being an online marketing pro fully entails. I didn’t even get into client servicing, media buying, webinars, forums, training, etc.. It virtually never stops!

Can Adults With Asperger’s Syndrome Succeed in Online Marketing?

More and more people are turning to online marketing in order to supplement their regular income or to earn a full-time income. Compared to any offline business, the start-up costs are minimal, and once up and running, passive income can be earned without the need to leave the house at all, except to cash in and out of the bank. Getting started can be challenging. It can take hours of hard work to configure a website and write out automated emails in such a way as to generate an online income, and it may take several attempts to succeed. However, once the setting up process is finished, the rewards for success can be highly lucrative.

For the adult with Asperger’s Syndrome, who may be preoccupied by their own specialist interests, and may to struggle with the social aspects of employment, earning a living through online marketing in a chosen niche could be the ideal full-time occupation.

The Basics of Online Marketing

Online marketing involves promoting either your own products for sale or another person’s products as an affiliate. An affiliate will earn a commission for every sale made through their affiliate links. In order to achieve online marketing success, it is imperative that the internet marketer finds a profitable niche, builds up a mailing list by offering information that is of value to people interested in that niche, and then refers these potential customers to products or services that may be of interest to them. Profitable niches can include anything from weight loss, to gardening, to learning to fly.

Why Internet Marketing May Suit Adults with Asperger’s Syndrome

Adults with Asperger’s Syndrome tend to gravitate towards deep and specialist interests, as opposed to having a broad range of interests, and can often find their minds to be totally driven by their obsessions, constantly seeking out new information and accumulating a wealth of unusual or specialist knowledge. As the job of an online marketer involves offering useful information to potential customers, the internet marketer with Asperger’s Syndrome who is able to channel their own specialist interest into a profitable niche could potentially become hugely successful, because they would naturally be discovering more knowledge and information to pass on to their followers. Their income would effectively be earned by them spending their time talking online about the things that interest them most.

At the same time, internet marketing by nature is a job that involves working independently. This would suit many adults with Asperger’s Syndrome, as it would remove any anxieties about the social aspects of employment, and give them control of any issues that may otherwise cause stress.

However, there are challenges and risks associated with online marketing. The three biggest challenges to the aspiring Asperger’s internet marketer are most likely to be the following:

  • Information Overload
  • Channeling a Specialist Interest into a Profitable Niche
  • Preparing for Change

These challenges should not be a barrier to the aspiring Asperger’s online marketer. They are simply issues that require awareness and preparation.

Information Overload

The biggest hurdle to face in the online marketing world can be knowing how to get started. Clear and easy to understand information for the beginner can be hard to find, as so much of the information available online comes from established marketers promoting their own products, often promising totally unrealistic outcomes. Distinguishing between valuable content and online scams may prove to be a hard and hazardous task for someone with Asperger’s Syndrome.

Channeling a Specialist Interest Into A Profitable Niche

Just because a person has a specialist interest and an area of expertise does not automatically mean that their interest will translate into a profitable niche. The information an online marketer offers to their followers has to be something that enough people consider to be of value and for which they are prepared to pay. Someone obsessed with cars, trains, or a particular TV series will need to give considerable thought and research into how they can make the knowledge they have valuable to other individuals, who most likely will not have Asperger’s Syndrome. For instance, few people will be enticed by a website offering a list of car specifications, but they may well be drawn to information that shows them how they can save money on their cars. It is down to the online marketer to understand what questions people are asking within their niche and communicate the answers to their followers.

The Online Marketer Needs to be Prepared for Change

Another such risk is that online earnings are likely to vary from month to month and become unpredictable. While it is true that a successful online business will generate passive income for the online marketer, the Asperger’s marketer will need to be prepared for change, in both keeping up-to-date with the most sought-after information in their niche, and in technology. An approach that may prove hugely profitable for a period of time may suddenly become outdated and the income may suddenly dry up. The Asperger’s marketer therefore needs to be aware of potential changes that may affect their business, and know where they can seek the necessary help and information required to keep their business model up-to-date and profitable.